Rachitha
Chief Executive Officer, Agrisethu Private Limited
"Agriculture is not just about growing crops; it's about growing communities, sustaining livelihoods, and nurturing our planet. At Agrisethu, we're building bridges between earth and economy, tradition and technology."
Background & Education
Rachitha holds a degree in Psychology, which provides her with unique insights into human behavior, motivation, and community dynamics. This educational foundation has been instrumental in understanding the needs of farmers, landowners, and all stakeholders in the agricultural ecosystem.
Her psychological training enables her to approach agricultural challenges with empathy, designing solutions that consider both economic and human factors. This people-centric approach has become a cornerstone of Agrisethu's farmer-employee model and community engagement strategies.
Passion for Agriculture
Despite her background in psychology, Rachitha has always maintained a deep connection with agriculture—a legacy of her family's farming roots. Her concern for sustainable farming practices and farmer welfare inspired the creation of Agrisethu.
Under her leadership, Agrisethu has developed innovative models that address critical gaps in the agricultural sector:
- Creating stable employment for skilled farmers
- Utilizing unused fertile land productively
- Connecting organic produce with global markets
- Implementing technology-driven farming decisions